March 18, 2013 § 1 Comment
So much has been happening and I am only half alert as I write this, but I wanted to make a post before Miami.
Here we go. By Wednesday my sister and I will be in the Miami Fashion Week Pop-Up Boutique. This is our chance to get our feet wet before we tackle venues in NYC, Vegas and California. This jewelry thing keeps getting more real.
The Miami event is unique because it is open to both wholesale buyers and retail buyers. Both groups give me an excellent opportunity for direct feedback, which is so valuable. As a 20+ year artist, I am usually the one giving out advice and tips, but not this time. This is the time to keep my ears and mind open. Talk less, listen more.
I have a lot more respect for the organizers of San Diego Comicon. That show was a dream compared to my first fashion convention, which is a lot less organized.
I have no idea what to expect over the next 6 days. Whatever it is, however it is…I know what I am there to do and I am prepared to show jewelry AND maybe some color in my pale Midwestern skin.
March 1, 2013 § 1 Comment
Just when I thought I could not look at another grey sky or brown landscape, KC was hit with a particularly gruesome 2-part snowstorm. The first, burying us in 14″ of snow, only to be followed by another 8″ + ice. Usually, I enjoy the perks of working from a home studio and I relish it even more on nasty weather days. This time, not as much. I haven’t traveled since January and mama is getting a little stir crazy. I need warmth, light (not computer light) and inspiration. Regardless, I used the snow as an opportunity to kick productivity into high gear.
I officially registered for Miami Fashion Week, booked flights and hotel. I filled out an application for Accessory Circuit in NYC and completed my PDF catalog. The completion of my catalog means that I can finally contact buyers and send out emails. I also loaded my catalog and other info to multiple flash drives for mailing to magazines. I pray for press. I have always done my own marketing, not always brilliantly, but sometimes brilliantly. I have learned a lot in 20+ years as an artist and jewelry is not a lot different. Package it beautifully, write the story for them and make it newsworthy.
Miami will give me the chance to tell my story in person, without flash drives and PDF’s. It will be the first time I reach beyond Kansas City and debut Janesko jewelry nationally. You know what else is in Miami? Warmth, light and inspiration.